Founder
Product & Travel Infrastructure
Experience building enterprise travel platforms, middleware and airline integrations.
LinkedInOperational Layer · Pre-Releasev0.1 · 2026
Calm under
disruption.
The operational intelligence layer for global airline recovery.
Sora Labs helps airlines orchestrate rebooking, passenger communication and recovery workflows in real time when disruption hits — moving teams from hours of manual coordination to minutes of AI-assisted operational approval.
Operational Surface · 24/7
Scene · 01
Somewhere tonight, a weather front is rewriting thousands of itineraries in real time.
22:47 LOC · PAX HOLD
02 · Today
Operations still run on fragmented infrastructure.
When disruption cascades, recovery scales with operator effort. Coordination happens by hand, across systems that don't speak.
5–8
Systems touched
12+
Handoffs per event
Hours
Recovery
Manual
Tooling
Human ledger
Behind every disruption event is a measurable human cost — felt at the gate, at the desk, at home. Recovery, when it works, is mostly invisible. That is the outcome we design for.
- 9,200passengers re-accommodated per major event
- 47 minmedian delay before a coordinated response
- 1 in 5operators describe peak as unmanageable
Scene · 02
Across the world, a small number of people are deciding what happens next.
OPS · NIGHT SHIFT
03 · Orchestration
A flight is held.
The layer responds.
Signal to execution. Five coordinated phases. Every action surfaced, reviewed, recoverable.
Orchestration · Live
01 · SIGNAL02 · ANALYSE03 · PROPOSE04 · APPROVE05 · EXECUTE
PSS
INV
CRM
COMMS
GROUND
- 01T+00:00:00
Signal
A disruption enters the layer. Exposure resolves in seconds.
- 02T+00:00:42
Analyse
Rerouting and servicing paths evaluated in parallel.
- 03T+00:01:18
Propose
Ranked recovery plans, sequenced for the operator.
- 04T+00:01:55
Approve
Operator confirms. Every decision logged, recoverable.
- 05T+00:02:30
Execute
Synchronised across PSS, inventory, comms, ground.
Scene · 03
The weather hasn't passed. The disruption has.
T+02:14 · RECOVERED
04 · Product
The Operator's
Command Center.
One operational surface that turns a disruption signal into a recommended plan, coordinates execution across systems, and keeps a human in the loop on every consequential action.
Sora · OCC/Disruption
22:47 LOCv0.1
AI recommendation · T+00:01:18
Rebook 150 impacted passengers across the next three available recovery routes.
Confidence 0.92 · Aligned with SLA, crew legality and inventory across PSS, GDS and partner stock.
- Reroute eligible passengers138 · auto-paired
- Generate passenger communicationEN · SE · DA
- Flag VIP & status passengers12 · priority queue
- Prepare hotel & voucher workflowTier 2 entitlement
- Escalate exceptions to operator4 cases
Human approval required
Representative interface · Pre-release
05 · Outcomes
Measurable recovery.
Designed to compress the time, effort and uncertainty of disruption — for operators, for the airline, and for the passenger.
Faster recovery
Designed to reduce disruption handling from hours of manual coordination to minutes of AI-assisted approval.
Lower servicing load
Built to automate repetitive rebooking, communication and passenger servicing workflows during disruption peaks.
Better passenger outcomes
Helps operational teams coordinate recovery faster, reduce uncertainty and improve the experience when operations break down.
Target outcomes · Subject to deployment context
06 · Posture
A quieter layer running beneath the systems that already exist.
Orchestration
Coordinated execution across PSS, servicing, comms, ground.
Workflow intelligence
Disruption playbooks as living, auditable systems.
Human-in-the-loop
Operators approve every consequential action.
05 · Why now
The conditions for orchestration finally exist.
Disruption is rising. Expectations are non-negotiable. AI is finally reliable enough to coordinate across systems that were never designed to.
07 · About
Why Sora Labs
exists.
Airline disruption is one of the most complex operational problems in travel. When delays and cancellations happen, teams must coordinate passengers, aircraft, systems, communication and recovery decisions across fragmented infrastructure.
Sora Labs exists to bring calm, intelligence and coordination to that moment.
We are building an AI-native orchestration layer for airline disruption operations, designed to work with existing infrastructure rather than replace it.
08 · Ground truth
Built by people who understand airline infrastructure.
Most AI companies understand models. Few understand airline operations. Sora Labs is built around deep experience in travel infrastructure, enterprise integrations and operational workflows across airline environments.
Founder
Engineering & Operations
Background in mission-critical systems, integrations and operational tooling at scale.
LinkedInDesign partners & ecosystem
Airline partner
Travel technology
Amadeus ecosystem
Backers
Scene · 04
A quieter layer running beneath the systems that already move the world.
GLOBAL · 24/7
09 · Long-term
The operating layer for
global airline operations.
Early Access · 2026Quiet conversations.
Quiet conversations.
Operational outcomes.
Partnering with a small set of carriers and infrastructure teams shaping the first deployments.